Bebe
Bebe has been suffering when it comes to sales ever since 2007. That was the year that Neda Mashouf, its creative director, got a divorce from the founder of the company. Manny Mashouf developed the clothing retailer in 1979, although it has suffered from the general decline of shopping malls. In 2018, it reported an operating loss of $4.6 million. The company also shelled out $65 million to shut down the retail stores and focus solely on e-commerce instead.
Bebe
Pier 1 Imports
During Q1 of 2018, Pier 1 Imports experienced a decline in its net sales. There was a 9.2% drop, which then translated to $371.9 million. As if this was not enough, the credit rating also suffered a drop courtesy of S&P Global analysts. To make matters even worse, the company took a hit from the 10% tariff President Donald Trump placed on Chinese goods. More than half of its goods come from China!
Pier 1